:Delmain vs Lasso MD: which one fits your practice?

Delmain vs Lasso MD compares two dental marketing companies that publish their prices, and they are built for different buyers.

It sits under the best dental marketing companies list, where both appear.

Every fact below was read on each company's own website on October 5, 2026; where a company's own pages disagree, both versions are quoted and no side is picked.

:Delmain vs Lasso MD at a glance

As of October 2026, checked on each company's own website.

What each company sells

:Delmain describes a process spanning SEO, AI, Google Ads, Microsoft Ads and Meta Ads (its how-it-works page, checked October 2026).

Its investments page prices the rest of the menu: social media $725 a month, a custom website $6,500, branding $2,500, and photo and video at $10,000.

Lasso MD sells four plans, Starter $750, Elevate $1,250, Captivate $1,500 (marked "Most Popular!") and Influence $2,000 a month, each listing custom website design (its pricing page, checked October 2026).

Per-plan features render as icons there, so the inclusions could not be read as text.

Add-ons are priced separately: Premium SEO $750 a month, additional-location SEO $500, social media $500 or $750, and Google or Facebook Ads each at ad budget plus 25%.

Software add-ons run $250 a month each for Lead Tracking, ROI Tracking, Call Analysis and Review Generation, with the PatientLoop bundle at $500.

:Delmain vs Lasso MD pricing

:Delmain publishes SEO as three 2026 Investment Tiers, $575 (Nurture), $1,100 (Growth) and $1,500 (Accelerator) a month; the $575 tier requires a completed initial 6-month commitment to Growth or Accelerator, and each additional location adds $200 a month (its investments page, checked October 2026).

Ad management is priced by spend: $650 a month at $1,000 to $1,999 of ad spend, $775 at $2,000 to $3,999, $975 at $4,000 and up, then 10% above $9,750 a month, one budget across Google, Microsoft and Meta Ads.

Lasso MD bundles the website into $750 to $2,000 monthly plans, and its ads model is the percentage one: Google or Facebook Ads cost ad budget plus 25%.

So the structures differ: :Delmain's fee steps up in fixed bands as ad spend grows, then becomes 10% of spend above $9,750 a month, while Lasso MD charges ad budget plus 25%.

The dental marketing cost guide shows how fees like these fit a practice budget.

Contract terms: 6 months then monthly, or 12 months auto-renewing

:Delmain's investments page says that after 6 months the retainer "transitions to a month-to-month contract," cancelable "anytime with a 30-day notice."

Adding a new service, including a re-engagement, starts a fresh 6-month commitment.

Lasso MD's terms say the agreement "will auto-renew for consecutive twelve (12) month periods," and either party may end it with 30 days' written notice before the annual renewal date.

Terminating before the commitment period ends costs 75% of the remaining contract value, per the same terms, which its site embeds from Termly with a last-updated date of November 1, 2023.

Who owns the work

:Delmain's homepage states "You own all our work (buy, don't rent!)" and "No setup fees or annual contracts."

Its pricing page adds a condition the homepage does not mention, that "for all new partners who don't sign up for a new website, a setup fee will be assessed," unpriced; both versions stand as published.

Lasso MD's terms say the customer owns products created directly by the company, including designs and edited videos and photos, upon full payment, excluding pass-through licenses such as Adobe stock images and the CMS; ad account ownership is not addressed.

Published proof and the HIPAA fine print

:Delmain's about page says Dan Delmain started the company in 2009 and has overseen marketing for more than 500 US dental practices, and the same page cites its 2026 Google Premier Partner status, which it says places it among the top 3% of Google Ads agencies (self-reported).

Its homepage quotes a Timberhill Dental client reporting collections up from $1.4 million to $4.2 million a year (self-reported).

Lasso MD's homepage says over 90% of its customers see a return on investment of 3X-5X in the first 12 months, and its case-studies page names Advanced Dental at 5X ROAS and 14 new patients in 30 days, plus Shore Smiles growing from 25 to 80-plus new patients a month at a stated 1,279% ROI (self-reported).

Its client counts disagree: the company page says over 500 dental practices across 44 states, the homepage says over 700 practices trust it, and both versions are quoted here.

Its 3X ROI Guarantee, "If we don't deliver, you don't pay," requires a conversion-optimized website meeting Lasso's performance standards, updated professional photography, and PatientLoop integration (its guarantee page, checked October 2026).

On HIPAA, neither company publishes a BAA on the pages checked in October 2026.

:Delmain's site calls its website package "ePHI-Secure (HIPAA-Aligned)" and PatientPulse "HIPAA-Compliant," product claims rather than a signed agreement.

Lasso MD's terms say its services "are not tailored to comply with" HIPAA, generic website-terms wording that may describe the website rather than the services.

Should you pick :Delmain or Lasso MD?

Both manage Google Ads, which is the clearest line between them and the third option below.

The third option: More Booked Chairs

More Booked Chairs is a one-person consultancy for US dental practices selling three services, not a menu of channels.

• CRO: $2,500 a month, one controlled test a month, 6-month minimum.
• Local SEO: $2,500 a month, 6-month minimum.
• CRO + local SEO: $5,000 a month, the main offer, 6-month minimum.
• Managed Meta ads: $3,000 a month plus a $2,500 one-time setup, 3-month minimum, with ad spend paid directly to Meta at a $3,000 monthly minimum, never marked up and never a percentage of spend.

Every price sits on the pricing page, and the fact sheet lists the terms: after the minimum, month to month, canceled by email with 30 days' notice and no cancellation fee.

The practice keeps its Meta ad account, pixel and audiences in its own Business Manager, owns its website, domain, Google Business Profile and analytics, and keeps every landing page, ad, test result and report.

It fits practices whose site already gets traffic and whose gap is conversion or map-pack visibility, not a new website.

Its founder, Gabe Meierotto, was Director of CRO at LaserAway from 2018 to 2023, where sitewide conversion went from 3% to 11% across more than 2,600 tested variations, his record from that earlier in-house role, not a dental result, at a 2026-founded company with no dental clients yet.

Questions to ask before you sign

Ask both companies every question on that list, including More Booked Chairs.

For a wider field, the Lasso MD alternatives page compares five options around Lasso MD, and the best dental SEO companies list narrows the choice to rankings work.

The fastest way to place your own practice is the free audit: a written, prioritized findings doc within 3 business days, no call required.

Frequently asked questions