More Booked Chairs vs Progressive Dental Marketing is a head-to-head between two shapes of company: a one-person consultancy selling conversion, local SEO and Meta ads at flat monthly prices, and a full-service implant agency whose management fee is a percentage of budget.
This is the line-by-line version of the Progressive Dental alternatives comparison, with every Progressive Dental fact read on its own website, checked October 2026.
More Booked Chairs vs Progressive Dental at a glance
As of October 2026, checked on each company's own website.
| More Booked Chairs | Progressive Dental Marketing | |
|---|---|---|
| Model | One-person consultancy | Full-service agency plus coaching (its own description) |
| Niche focus | US dental practices only | Implant, full-arch, perio and oral surgery first |
| Services | CRO, local SEO, managed Meta ads | Websites, SEO, paid search, social ads, traditional media, video, sales training |
| Published pricing | Yes, flat monthly rates | No price list; terms set 30% to 50% of budget plus fees |
| Contract terms | 6-month minimum (3 for ads), then month to month | 12 months, auto-renews for consecutive 12-month terms |
| Cancellation | 30 days' notice by email, no cancellation fee | Non-renewal notice between 90 and 30 days before the term ends |
| Account ownership | Practice owns the ad account, site, Google Business Profile, analytics and all work product | Ads, ad copy and landing pages are PDM's property; practice keeps the hosted site's URL |
| Team | One operator: the founder | Not published on the pages checked |
"Not published" means not found on the pages checked, not proof it does not exist.
What do More Booked Chairs and Progressive Dental each offer?
Progressive Dental describes itself as "one of the first agencies dedicated to dental implant marketing and full-arch growth" and as "a Full Service Dental Marketing Company + Coaching Agency," founded by CEO Bart Knellinger in 2009 (its homepage, checked October 2026).
Its terms and conditions name the services: social media advertising on Instagram, TikTok and Facebook, paid search, SEO, broadcast, cable and radio, website design and hosting, video production, and a lead management platform.
The Closing Institute is its sales training arm, described on its site as "Dentistry's Only Full-Arch Sales Training," with a Mentorship Program, a Full-Arch Boot Camp and a Full-Arch Growth Conference.
It sells dedicated website lines for dental implant centers, periodontists, oral surgeons, orthodontists and endodontists, and its published case studies are mostly implant and perio practices.
More Booked Chairs is a one-person consultancy that sells exactly three services, specified on the fact sheet, and works only with US dental practices.
- CRO: one controlled test a month on the booking flow, new-patient forms, offers or service pages.
- Local SEO: procedure and city pages, Google Business Profile work, and citation cleanup.
- Managed Meta ads: 8-12 static image ads a month, landing pages built for them, and one landing-page test a month.
Gabe Meierotto runs it and does the work himself.
The scope difference is real: More Booked Chairs works on the site you have, builds no new ones, manages no Google Ads, and sells nothing beyond those three services.
What do More Booked Chairs and Progressive Dental cost?
Every More Booked Chairs price is published on the pricing page: $2,500 a month for CRO, $2,500 a month for local SEO, $5,000 a month for both, and managed Meta ads at $3,000 a month plus a one-time $2,500 setup.
The practice pays its ad spend directly to Meta, $3,000 a month minimum, with no markup and no percentage-of-spend fee.
Progressive Dental does not publish a price list; its terms disclose the structure instead: management fees "ranging from 30% to 50% of the total budget as set forth in the Order Form," due "regardless of the actual Monthly Marketing Spend" (its terms and conditions, checked October 2026).
The same terms add "a three percent (3%) administrative fee to the Client's total marketing budget" and "a $369 monthly fee" for social media advertising.
A percentage-of-budget fee moves with your spend, and Progressive Dental's terms make it due regardless of the actual monthly spend, so ask where in the range your Order Form would land.
What contract and cancellation terms does each require?
Progressive Dental: 12 months, auto-renews
A twelve-month initial term that automatically renews for consecutive 12-month terms (checked October 2026).
Progressive Dental: the exit window
Non-renewal notice is due no earlier than 90 days and no later than 30 days before the term ends, and SEO carries its own 12-month minimum, cancelable on 30 days' written notice.
More Booked Chairs: 6 or 3 months
CRO and local SEO each carry a 6-month minimum, and managed Meta ads a 3-month minimum; after that, every service runs month to month.
More Booked Chairs: leaving
Email 30 days' notice to hello@morebookedchairs.com; no cancellation fee, and the final month's work and report are delivered as usual.
Progressive Dental's terms add that on breach, including a missed payment or chargeback, it may "immediately accelerate all payments due for the entirety of the Term," under Florida law with Pinellas County venue.
Neither company guarantees results: Progressive Dental's terms state it "DOES NOT AND CANNOT WARRANT OR GUARANTY RESULTS OF ANY ADVERTISING, MARKETING, OR OTHER SERVICE," and More Booked Chairs makes no promises either.
Who owns the ad account, pages and data?
With More Booked Chairs, the practice owns its accounts from day one: the Meta ad account, pixel and audiences sit in the practice's own Business Manager, the website, domain, Google Business Profile and analytics stay in the practice's name, and every page, ad, test result and report is the practice's to keep.
With Progressive Dental, its terms describe the opposite: it runs "all ads through our own business accounts, instead of Client accounts" and "does not permit access to these accounts by anyone outside of PDM" (checked October 2026).
The same terms state that "All ads, ad copy, landing pages, and related materials are the property and intellectual property of PDM," while a client with a hosted website "shall retain ownership of the URL."
No BAA appears on the pages checked for either company: Progressive Dental's "HIPAA Warranty" puts website compliance on the client, and More Booked Chairs doesn't publish a BAA, so ask before sharing patient data.
What results does each publish?
This is the least comparable section, and the published proof gap favours Progressive Dental Marketing.
Progressive Dental's implant marketing page shows counters of 1100 dentists, 500 surgeons, 6.98M leads and $4.3B in revenue generated, all self-reported.
The same page is headlined "The World's Largest Dental Implant Marketing Agency," the company's own superlative about itself.
Its published case studies include Pinnacle Implants and Perio, a periodontist in Longview and Texarkana, Texas, reporting production rising from around $1.2m (April to December 2016) to over $2.2m (April to December 2017), self-reported.
Every Progressive Dental number above is the company reporting its own work.
More Booked Chairs publishes no dental client results, case studies or testimonials, because it was founded in 2026 and has no dental clients yet.
What it publishes instead is its founder's record: Gabe Meierotto was Director of CRO at LaserAway from 2018 to 2023, where sitewide conversion went from 3% to 11% across more than 2,600 tested variations, his results in that in-house role and not a dental result.
For Progressive Dental against another full-service option, Progressive Dental vs Wonderist compares the pair.
Should you pick Progressive Dental Marketing or More Booked Chairs?
Pick Progressive Dental Marketing if
- You are an implant, full-arch, perio or oral surgery practice with a large marketing budget
- You want lead generation and full-arch sales training from the same company
- You want one provider covering website, paid search, social ads and traditional media
- You accept a 12-month auto-renewing term, a 30% to 50% management fee, and ads in the agency's own accounts
Pick More Booked Chairs if
- You want a flat published fee instead of 30% to 50% of budget
- You want the ad account, pixel and audiences in your own Business Manager
- Your website already gets traffic but fails to book it, which is a conversion problem
- You'd rather commit to 6 months (3 for ads), then be month to month on 30 days' notice
- You want the person who sells the work to be the person doing it
If implant-first is the criterion and neither of these fits, the best dental implant marketing companies list widens that field.
What should you ask either company before signing?
- What is the total monthly fee, and does any part of it rise with my ad spend?
- What is the minimum term, the renewal rule, and the notice window to leave?
- Who owns the ad accounts, the ads and the landing pages if we stop?
- Who writes the monthly report, and what does it contain?
- Who exactly does the work on my account, and how do I reach them?
Ask both companies every question on that list, including us.
If neither is right, the best dental marketing companies list compares the wider field on the same criteria.
On the More Booked Chairs side, the first step is the free audit: a prioritized findings doc within 3 business days, no call required, yours either way.
Frequently asked questions
Is Progressive Dental Marketing more expensive than More Booked Chairs?
They price differently, so it depends on your budget. Progressive Dental's terms set its management fee at 30% to 50% of the total marketing budget, plus a 3% administrative fee and a $369 monthly social media fee (checked October 2026); More Booked Chairs publishes flat rates of $2,500 to $5,000 a month, plus $3,000 a month and a one-time $2,500 setup for Meta ads, none of it a percentage of spend.
Which company should an implant or full-arch practice pick?
If the bottleneck is generating and closing high-value implant leads, Progressive Dental's implant and full-arch focus plus its Closing Institute sales training match that problem. If the bottleneck is a website that gets implant traffic but doesn't book consultations, More Booked Chairs' conversion work fits, though it publishes no implant case studies yet.
Do More Booked Chairs and Progressive Dental offer the same services?
No. Progressive Dental sells implant-focused websites, SEO, paid search, social ads, traditional media, video production, a lead management platform and sales training; More Booked Chairs sells exactly three services: CRO, local SEO and managed Meta ads, and builds no websites.
What happens to the ad account and ads if we stop working together?
With More Booked Chairs, the ad account, pixel and audiences stay in your own Business Manager, and you keep every landing page, ad and report. Progressive Dental's terms say it runs ads through its own business accounts and that all ads, ad copy and landing pages are its property.
Can a practice use both companies at the same time?
Partly, with clear boundaries. Their services overlap on SEO and social advertising, so each company should own a named channel, and note that Progressive Dental's terms put its ads in its own accounts while More Booked Chairs works inside yours.