ProSites vs Gargle is a trade: ProSites has the shortest commitment and a low-effort template site, but no published prices and a website its terms call its property, while Gargle has published prices and a dental-only focus, but a 12-month minimum and tight limits on your access.
This page compares the two on services, published pricing, contract terms, ownership and focus, from each company's own website, checked October 2026.
It is part of our ProSites alternatives coverage; the mirror page, Gargle alternatives, compares five options from Gargle's side.
ProSites vs Gargle at a glance
As of October 2026, checked on each company's own website.
| ProSites | Gargle | |
|---|---|---|
| Who runs it | Founded 2003 by Lance McCollough; CEO Dave Rutan; Murrieta, California | Gargle Inc., Lehi, Utah; terms under Utah law |
| Published pricing | Four plans, no dollar amounts | $59 to $1,595 a month by service; ads at 25% of spend |
| Minimum term | One month, renews monthly; 30 days' notice | 12 months, auto-renews; 75%/50% exit fees |
| Website ownership | The site is ProSites' property, per its EULA | Joint copyright on payment; no admin or DNS access |
| Domain | Fee covers renewal; post-exit holder not stated | Registered for you, or yours transferred over |
| BAA | Not found on the pages checked | Linked in its terms |
| Focus | Dental and medical, plus vet, legal and financial | Dental practices exclusively |
"Not published" means not found on the pages checked; ask for it in writing.
What each platform actually sells
Every ProSites plan includes a website from 100+ templates (semi-custom from Market Leader up), 150+ pages of pre-written dental content, premium Facebook posting and some level of SEO; Google Search Ads come only in the top Market Owner plan or as an add-on, per its pricing page.
Its pricing page also lists Local Services Ads, video marketing, patient communications (PracticeMojo), an AI receptionist and review management.
Specialty pages cover orthodontic, endodontic, periodontic and oral surgery practices, plus a DSO page.
Gargle says it focuses exclusively on dental practices, with 45 professionals and over 15 years of dental industry experience (self-reported).
Its pricing page publishes the menu instead: membership $59 a month, website and SEO $595 or $1,145, Full-Suite $995 or $1,595, and ad management at 25% of ad spend.
Add-ons include aligner campaigns at a $795 onboarding fee plus 25% of ad spend, and a $1,500 brand package.
It also resells partner products at discounts, including NexHealth at $280 to $550 a month and Yext listings.
The shape of the choice: ProSites bundles a package and quotes it privately; Gargle itemizes in public and lets you assemble the bundle.
What each one costs
ProSites publishes no dollar amounts: its pricing page shows four plans (Get Started, Competitive Edge, Market Leader, Market Owner) and its FAQ says prices differ by the level of custom design, so a number takes a quote call.
Gargle's list is public but front-loaded: its terms say 70% of the annual fee covers an up-front Platform Setup and Website Launch Package and all fees are nonrefundable, with ad spend paid by the practice directly to Google or Meta.
The contrast: one company you cannot price without a call, one you can price from a page.
Contracts, renewal and leaving early
Both publish their terms, and this is where they diverge most.
ProSites: one month, then monthly
Its End User License Agreement sets an initial term of one month (or longer if agreed in writing or prepaid), says the agreement "automatically renews each month," and renews annual agreements automatically too.
ProSites: leaving, and price changes
Cancelling takes written notice 30 days or more before the next billing date, initial setup fees are non-refundable, and agreed prices apply only for the first year, then can change on 30 days' written notice.
Gargle: twelve months minimum
Its terms set a minimum contract term of twelve months, state that monthly invoices "do not constitute month-to-month service agreements," and renew yearly unless either party terminates in writing 30 days before expiration.
Gargle: leaving early
Exiting in the first six months means paying 75% of the remaining balance, exiting in the last six means 50%, and Gargle itself can terminate on 30 days' written notice.
The one-month initial term is the shortest commitment here; the trade is that ProSites' prices are locked for year one.
Who owns the website and the access
ProSites' End User License Agreement states: "The Customer's website (including all graphical content and related HTML coding provided by ProSites) is the property of ProSites and the Customer has no rights to the website beyond the terms of its subscription."
Its FAQ says the monthly fee covers domain renewal, hosting and email, and that switch-ins keep their domain; who holds the registration after cancellation is not stated.
Gargle's terms vest copyright to completed work, including "website code and layout," jointly with the practice upon final payment, unless the Membership Agreement says otherwise.
Client access is capped at Contributor or Editor roles: no administrator, database, DNS or FTP access, and Gargle may add a design credit byline to the site.
On both platforms, an exit leaves the site behind or moves it on the platform's terms.
What each claims, and what neither promises
ProSites' case studies page claims clients "achieved up to a 3900% return on their investment" from its SEO services and features one dentist averaging 30 new patients a month (self-reported).
Gargle's site cites a case study of Acre Wood Dental growing from 35 to 350 new patients a month, and a social ads client with 56% more leads at a $6.33 cost per lead (self-reported).
ProSites' own pages disagree on one count: the FAQ credits 12 association endorsements, Our Story says 15+ and the home page says 16+; this page quotes all three and picks no side.
Neither guarantees results: ProSites' terms promise only that services match their description and otherwise make "no warranty or guaranty with respect to the services," and Gargle's disclaim any guarantee of search ranking.
Ask both for figures you can verify before signing.
ProSites or Gargle: how to pick
Based on what each publishes, ProSites fits practices that want a low-effort, template-based dental website with pre-written content and an all-in-one bundle of patient-communication tools, and are fine with renting a website they do not own.
Gargle fits budget-focused general practices that want one vendor with published à la carte prices and partner discounts, and accept a 12-month commitment with no admin or DNS access to their site.
Pick ProSites if
- A quick template launch, with the content written for you
- Booking, forms, an AI receptionist, a phone system
- The shortest commitment: one month, renewing monthly
- You are fine with the site remaining ProSites' property
Pick Gargle if
- Visible prices before any sales call
- One dental-only vendor for site, SEO, social, reviews and ads
- Partner discounts in one place
- You accept a 12-month minimum and no admin or DNS access
Both sell SEO, so ask what the work covers each month and how it is measured.
The third option: keep your site, fix conversion
More Booked Chairs, which wrote this page, is the third option: it runs conversion rate optimization, local SEO and managed Meta ads on the site you already have, whoever built it.
Prices are on the fact sheet: $2,500 a month for CRO or local SEO, $5,000 for both, and managed Meta ads at $3,000 a month plus a one-time $2,500 setup, ad spend paid directly to Meta and never marked up.
After the minimum, month to month: cancel by email with 30 days' notice and no fee, and the practice keeps its ad account, website, domain, Google Business Profile and analytics.
There are no dental clients yet (founded 2026); the proof offered is founder Gabe Meierotto's LaserAway record, 2018–2023: sitewide conversion 3% → 11% across 2,600+ tested variations, his results in that role.
The wrong-fit list is the disclosure above: no website builds, no Google Ads or Local Services Ads management, no social posting, no per-lead pricing and no guarantees.
Check the overlap before stacking: ProSites plans bundle some SEO and Facebook posting, and Gargle sells SEO suites.
For a new site you own, see best dental website companies; for the wider field, best dental marketing companies.
Questions to ask before you sign either way
- What is the total monthly cost, and does it change after year one?
- What is the minimum term, the renewal rule, and the exact cost of leaving early?
- Who holds admin, database, DNS and FTP access to my site, during and after?
- What can I take with me: files, domain registration, ad accounts, reports?
- Who does the work each month, and what arrives in the report?
Ask both companies every question on that list, in writing.
To see your own leaks first, the free audit returns a prioritized findings doc within 3 business days, no call required.
Frequently asked questions
What is the difference between ProSites and Gargle?
ProSites sells website subscriptions: every plan bundles a template site, 150+ pages of pre-written dental content and patient-communication tools, with no dollar amounts published. Gargle sells dental-only services à la carte at published prices ($59 to $1,595 a month by service), but its terms require a 12-month minimum and give clients no admin or DNS access to their site.
Which is cheaper, ProSites or Gargle?
Gargle is the only one of the two that answers that from its website: its published list runs from a $59-a-month membership to a $1,595-a-month Full-Suite, plus 25% of ad spend for ad management. ProSites publishes no dollar amounts, so a comparison takes a written quote.
Which requires a longer commitment, ProSites or Gargle?
Gargle. Its terms set a 12-month minimum with a 75% early-exit fee in the first six months and 50% in the last six, while ProSites' terms set a one-month initial term that renews monthly, cancellable on 30 days' written notice.
Do ProSites or Gargle let you own your website?
Neither hands over full control. ProSites' license agreement states the website is ProSites' property, and Gargle's terms vest copyright in completed work jointly with you on final payment while capping client access at Contributor or Editor, with no admin, database, DNS or FTP access.
What happens to my domain with ProSites or Gargle?
ProSites' FAQ says the monthly fee covers annual domain renewal and that switch-ins keep their existing domain, but its documents don't say who holds the registration after cancellation. Gargle can register a domain for you (charges above $29 are billed as an extra) or have your existing domain transferred to Gargle to manage.
Does ProSites or Gargle sign a BAA?
Gargle's terms say it complies with HIPAA/HITECH business associate obligations and link a BAA to be signed at the start of services. No BAA wording was found on the ProSites pages checked in October 2026, so ask the company directly before sharing patient data.